What symbolizes a Chameleons?

• Adaptability & Flexibility → Known for changing colors, they symbolize the ability to adjust to new environments or challenges.

• Perception & Awareness → Their eyes move independently, symbolizing broad vision, awareness, and the ability to see from multiple perspectives.

• Patience & Strategy → Slow movements and a calculated hunting style represent patience and moving deliberately rather than rushing.

• Authenticity vs. Camouflage → They walk a line between blending in for survival and showing vibrant colors as a display — often linked to creativity, transformation, and identity.

  
  

DesignBySeda Logo and echo

✨ Why is a chameleon sitting on my Logo?

The chameleon on my logo is named Echo — my creative voice. In Turkish, my own name, Seda, means voice, sound, echo. By placing Echo on my logo, I gave a shape to what my name stands for: a voice that transforms, adapts, and endures.

This is not just a symbol for design — it’s the story of my life.

I was born in Germany as the child of Turkish immigrants in the 80s. Unfortunately, that was sometimes a very painful experience. Later, I moved to Istanbul, where I lived for 14 years, founded a family, gave birth to three children, and endured the heartbreak of losing one.

I had to leave behind my background, friends, and lifestyle more than once, constantly reshaping myself to survive and grow. I’ve experienced both hardship and luxury in my family.

I founded companies across countries and continents while being a full-time mother, and even helped my family recover after a devastating house fire in Istanbul while I was in my third trimester of my son. I watched my father pass away from lung cancer.

Once again, I had to transform my life — leaving family, friends, and everything familiar behind — to create a new future for my children in the United States, a country I had visited a couple of times and fallen in love with.

Just like the chameleon, I have had to evolve, change colors, and adapt to new worlds. That is why Echo sits on my logo: a reminder that every challenge, every change, and every new beginning has shaped my voice as a designer, mother, and woman.

Where you see Echo, you are hearing my true voice — resilient, adaptive, and always transforming through creativity.

In my Design, If it's watercolor, Acrylic, or Printing style, if it's a New wall art series or a fabric design collection, a Tee Collection or an Upholstery Collection, you will most of the time see Echo shining through!